This moves paves the way for a digital travel revolution well
Joyful Journey (Chinese: 悦图出行) (a.k.a. Yuetu Group), has recently secured an impressive strategic investment exceeding CNY 100 million from Ant Group.
Established in 2012 and headquartered in Beijing, Joyful Journey's mission is to "simplify travel and elevate journeys," with a keen focus on digitizing travel experiences and redefining the essence of travel. They are committed to crafting premium air and rail travel experiences for passengers. With more than a decade of dedicated industry insight, cutting-edge technology, and operational excellence, Joyful Journey has emerged as a global frontrunner in digitizing air and rail travel scenarios.
Its expansive operations span across 1,000+ airports and 100+ high-speed rail stations worldwide, serving nearly 10 million passengers annually. Joyful Journey's extensive network of partners encompasses various industries, including aviation, railways, ride-sharing, banking, insurance, tourism, hospitality, and media.
Collaborating closely with over 30 industry leaders at the group level and partnering with more than 80 enterprises for integrated business innovation, Joyful Journey has emerged as a trailblazer and executor of cross-industry innovation in the transportation sector.
Ant Group, leveraging its unparalleled platform, extensive user base, technological prowess, and innovative capabilities, has teamed up with Joyful Journey to co-create a dynamic digital travel ecosystem. This partnership aspires to deliver travelers superior travel experiences and provide enterprises with an exceptional platform for managing their travel operations. Together, they will collaborate with established brands in the travel industry, ultimately shaping and enriching user perceptions and preferences.