Syrebo, a high-tech company founded in 2017, is dedicated to the research, development, production, and sale of rehabilitation robots, providing comprehensive intelligent rehabilitation solutions. In recent years, Syrebo has made remarkable strides, expanding into more than 80 countries and regions, serving over 3,000 medical institutions and 50,000 households, and enhancing the lives of millions.
In an exclusive interview, we delve into critical aspects of Syrebo, including its development challenges, technology trends, global expansion advantages, and future strategic plans.
Brand Excellence: Leading Through Technological Innovation
Syrebo 's competitive edge primarily stems from technological innovation. Syrebo introduced the first domestic brain-computer interface hand rehabilitation robot and the first domestic lower-limb soft exoskeleton. These products combine safety, ease of use, strong interactivity, and high intelligence, earning numerous authoritative medical certifications and solidifying their leadership in the field of rehabilitation robots. Additionally, Syrebo actively promotes the digitization of the rehabilitation industry by establishing community rehabilitation demonstration sites and providing more comprehensive rehabilitation services.
In terms of product quality and reliability, Syrebo employs multiple quality control measures. The company emphasizes product stability and reliability, utilizing high-quality materials and advanced manufacturing processes. According to official data, Syrebo products achieve a fault rate of no more than one fault per 1,000 hours, ensuring users can enjoy a worry-free experience. Furthermore, Syrebo offers a one-year product quality warranty to safeguard user rights.
Patient Cases: Bringing New Hope to Rehabilitation
Syrebo ‘s products offer new hope to rehabilitation patients. One such case involves a 42-year-old stroke patient who suffered from a brain hemorrhage due to work-related stress, impacting his speech function and right-side limb mobility. Through Syrebo ‘s hand rehabilitation robot, the patient conducted rehabilitation training at home, gradually regaining limb function and regaining the ability to care for himself. This case vividly illustrates the significant assistance Syrebo ‘s products provide to rehabilitation patients, restoring their confidence and life skills.
The company’s pricing strategy closely aligns with the value positioning of its products and services. The company considers the unique value of its products and services, as well as their impact on customer business growth. Simultaneously, they closely monitor the competitive landscape to ensure their pricing remains competitive. Crucially, the company factors in costs and profits to ensure pricing covers production costs while yielding a reasonable profit for the business.
Market Education: Product Advantages and User Testimonials Win the Market
Syrebo employs a range of strategies for market education. First and foremost, the company highlights the advantages of its products and technology, providing precise motion control and personalized rehabilitation solutions through data-driven programs to enhance rehabilitation results. They actively participate in industry exhibitions and academic conferences, showcasing the latest technological achievements and product advantages to attract more attention. Most importantly, user testimonials and influence are crucial to the company’s success. Through continuous innovation, Syrebo has earned the recognition and praise of a vast user base, further enhancing its brand influence.
Currently, Syrebo has established an extensive customer network, collaborating with hundreds of distributors. The company operates on a win-win principle, supporting distributors in expanding local markets and collectively enhancing product sales. The company also actively collaborates with renowned research institutions, engaging in joint research projects to boost technical capabilities. In August of this year, Prof.Dr.Christopher Gutenbrunner, Rehabilitation international President-elect and past president of the Global Rehabilitation Alliance, made an official visit to Syrebo and discussed the future development of rehabilitation robots with Syrebo's management team. In the future, the company will further cooperate with local rehabilitation professionals to understand user needs, improve product applicability, and strengthen its international market presence.
Development Challenges: Continuous Iteration of Technological Innovation
Since its inception, Syrebo has consistently faced the challenge of the rapid pace of technological development. In the technology sector, innovation advances swiftly, requiring the company to keep up with the latest technology trends and innovations. To overcome this challenge, Syrebo continually invests in research and innovation as a core strategic focus. They have enhanced research and development infrastructure and personnel, actively collaborating with other technology companies to accelerate the pace of technological innovation. Additionally, deep cooperation with renowned domestic and international research institutions has been established to continuously elevate the company's technological prowess.
Syrebo places its primary focus on four key areas in the field of rehabilitation robotics:
Innovative Intelligent Sensing Technology: By incorporating sensors and visual recognition technology, rehabilitation robots can sense patients' movement and posture, providing personalized rehabilitation training. Syrebo continually develops and enhances intelligent sensing technology to improve the precision and adaptability of rehabilitation robots.
Optimization of Motion Control Algorithms: Advanced control algorithms and artificial intelligence technology are being integrated to enhance the movement accuracy and stability of robots. Syrebo is introducing these to enable rehabilitation robots to adjust motion parameters in real-time according to patients' movement abilities and rehabilitation progress, providing more precise and effective rehabilitation training.
Application of Virtual Reality Technology: Virtual reality technology allows patients to engage in rehabilitation training in a virtual environment, boosting their engagement and motivation. Syrebo is committed to continuously improving virtual reality technology, offering diverse and personalized rehabilitation training content.
Integration of Data Analysis and Artificial Intelligence: Combining data analysis and artificial intelligence technology enables personalized rehabilitation plans and recommendations by analyzing patients' rehabilitation data and performance. Additionally, artificial intelligence technology is used to analyze a large volume of rehabilitation data to improve the design and performance of rehabilitation robots.
Compared to foreign manufacturers, Chinese companies hold significant advantages in international markets. Chinese rehabilitation robot manufacturers can leverage China's robust supply chain and lower labor costs to provide cost-effective products, allowing more patients to afford more effective rehabilitation methods. Furthermore, Chinese companies are rapidly advancing in emerging technology fields, positioning themselves at the forefront of global technology trends, with mature supply chain resources to apply these emerging technologies to the rehabilitation industry more swiftly. Government policies and incentives also support Chinese companies by offering financial support and preferential policies, assisting them in competing in international markets, and reducing entry time and costs.
The future of the overseas market for rehabilitation robots in the next three years is highly anticipated. As the global population ages, the number of stroke and upper limb impairment patients will continue to rise, driving substantial demand for rehabilitation robots. In developed markets, increasing healthcare expenditures will stimulate the introduction of Chinese rehabilitation manufacturers. To meet future opportunities and challenges, Syrebo is diversifying its product line beyond hand rehabilitation, which they've diligently cultivated for many years. In the 2023 Medica exhibition, they globally launched their highly anticipated brain-computer interface rehabilitation robot and upper limb rehabilitation robot to meet the needs of more patients. Through collaboration with local distributors, rehabilitation associations, universities, and hospitals, they aim to understand local markets, learn from advanced foreign technologies and management experiences, optimize market strategies and products, earn the trust of patients and therapists, and enhance market competitiveness and brand influence.
While Chinese rehabilitation robot technology is relatively new, it has experienced rapid growth due to policy support and technological innovation. As the aging population intensifies, the demand for rehabilitation robots will continue to expand, reaching widespread application. In 2035, China's population aged 60 and above will exceed 400 million, further driving the growth of rehabilitation robot demand. National support for the healthcare and elderly care sector will promote the intelligent transformation of the rehabilitation industry, making rehabilitation robots mainstream in the intelligent rehabilitation industry.
Syrebo ‘s story is inspiring, showcasing how a company can bring new hope and improve the quality of life for rehabilitation patients through technological innovation and high-quality products. In the future, Syrebo will continue its commitment to research and innovation in rehabilitation robots, providing high-quality rehabilitation products and services to more patients and driving the advancement of the rehabilitation industry.