Consumer AR brand FFALCON completed a new round of 100 million yuan level financing
On March 4, consumer AR brand FFALCON（雷鸟创新） successfully completed a new round of financing of 100 million yuan, this time Huatai Zijin, Yanchuang Group and other institutions jointly invested, not only injected capital vitality for FFALCON（雷鸟创新）, but also gave high recognition to its remarkable achievements in the field of AR. This is already the third financing completed by FFALCON（雷鸟创新） in just one year, and behind it stands a series of well-known investment institutions, including Fosun Chuangfu, Rong Yi Investment, Cheers Fund, etc., they have witnessed the growth and breakthrough of FFALCON（雷鸟创新）
Since its establishment on October 13, 2021, FFALCON（雷鸟创新）has quickly emerged in the AR field with its deep technical background and industry accumulation. The core team of this new brand brings together the elites from industry leaders such as Tencent, DJI, Meta, OPPO, iQiyi and other new startups. They have excellent professional capabilities in many fields such as near-eye display optical design, AI algorithms, spatial positioning and 3D modeling, multi-modal human-computer interaction technology, and system software. Such a team composition not only ensures FFALCON（雷鸟创新）'s leading position in AR technology, but also lays a solid foundation for its rapid development.
It is worth mentioning that FFALCON（雷鸟创新）has also shown a high level of supply chain and production process. This means that from technology development to product mass production, FFALCON（雷鸟创新） is able to maintain efficient and high quality standards to provide users with a superior AR experience.
In addition, FFALCON（雷鸟创新）has made significant research and development progress in the optical field, which is the core of augmented reality (AR) technology. By investing a lot of resources and professionals, the company not only successfully obtained core technology patents, but also independently developed and produced the key optical device - MicroLED full color light engine. The realization of this innovative technology marks that FFALCON（雷鸟创新）has the ability to mass-produce and deliver efficient complete machines, providing strong support for the development and production of AR glasses. With this technological breakthrough, FFALCON（雷鸟创新）is able to meet users' demands for a clearer, more realistic visual experience. Whether it's color presentation, image sharpness or visual realism, FFALCON（雷鸟创新）AR glasses provide users with an unprecedented immersive experience.
Li Hongwei, founder and CEO of FFALCON（雷鸟创新）, said: "We have proven the possibility of our products in China and have occupied a good market share. Through research, we found that overseas user groups have a higher acceptance of early AR glasses. Therefore, we plan to start our overseas market in 2024." Li Hongwei believes that 2024 will be a good time to go to overseas, and FFALCON（雷鸟创新） will take this opportunity to further expand its influence in the global AR market.
The completion of this financing will provide FFALCON（雷鸟创新） with strong support in the technology research and development, mass production and market popularization of a new generation of consumer AR glasses. It is reported that the financing amount will be mainly used for the research and development and production of a new generation of AR glasses, as well as to promote the ecological construction of AI+AR glasses. This means that FFALCON（雷鸟创新） will accelerate the launch of more advanced and feature-rich AR glasses products to meet consumer demand for high-quality AR experiences.