An Conghui, president of Geely Holding Group and CEO of Extreme Krypton Intelligent Technology, said in a recent interview that by the end of 2024, Extreme Krypton will have entered six Western European markets, including Sweden, the Netherlands, and Germany, as well as 38 markets in the Middle East and Southeast Asia.
Polar Krypton was founded in March 2021, and within three years, it has created a series of explosive models, and is committed to becoming an industry disruptor after the first. The company's data shows that Extreme Krypton 001, is the sales champion of the pure electric luxury market above 300,000 yuan; Extreme Krypton 009, is the champion of the whole category of pure electric above 400,000 yuan in transaction price; and Extreme Krypton X, has exceeded the sales of BBA for compact cars above 200,000 yuan in key cities.
Krypton occupies a place in the domestic market, accelerated overseas, pointing to the global market. in June 2023, Krypton announced that it would enter Europe, and open it as the "second battlefield". in December 2023, the first European version of Krypton 001 was delivered in the Netherlands.
In the European market, Krypton has three advantages: high-quality products, direct channel management, and one-stop service. In terms of products, the Extreme Krypton global design center in Gothenburg, Sweden, will carry out customized development for the characteristics of the European market. Take Kryptonite X for example, the model supports map navigation in 32 countries and 9 languages in Europe, and the safety aspect also meets the E-NCAP European five-star collision standard. As early as three years ago, Pole Krypton set up a European sales company to firmly carry out the direct mode of operation and reach users directly. It can provide consumers with one-stop services, including four aspects from finance to complementary energy system, guarding guarantee and car networking.
It is worth noting that Chinese EV companies are also facing the challenge of zero-carbon transformation after the EU Battery and Waste Battery Regulation officially came into force. Carbon emissions from any part of raw material acquisition, processing and manufacturing, transportation and sales, as well as product end-of-life will be counted in the carbon footprint. Krypton intends to turn its Quzhou manufacturing base into a zero-carbon factory to meet local requirements, and modifications have already begun. Krypton is targeting the global market, and meeting global standards is a "must," according to An.
In addition to Europe, Krypton will also enter the Middle East, Southeast Asia and other overseas markets. In the fiercely competitive Chinese new energy vehicle market, Krypton has practiced a tough skill, sailing out to sea, and its delivery target of 230,000 in 2024 has more confidence to realize.