VOYAH Officially Enters the Italian Market

Automotive Author: EqualOcean News, Xiaoran Zhang Apr 18, 2024 02:02 PM (GMT+8)
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VOYAH announced its official entry into the Italian market, marking another milestone in its overseas expansion. At the brand launch event on April 16th, VOYAH introduced its new models - the LanTu FREE, LanTu Dreamer, and LanTu Chasing Light - to Italy, with the first batch of 100 vehicles selling out rapidly. Since 2022, VOYAH has successively entered European countries such as Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic, with export volumes approaching tens of thousands of vehicles.

VOYAH, a high-end intelligent electric vehicle brand under Dongfeng Motor Corporation, offers a product lineup covering SUVs, MPVs, and sedans. Its first model, the LanTu FREE, was launched in June 2021, followed by the LanTu Dreamer and LanTu Chasing Light released in May 2022 and December 2022, respectively. With outstanding performance and safety features, VOYAH has become a leader in China's new energy vehicle exports, boasting the most complete product layout and the fastest expansion from domestic to overseas markets among Chinese new energy vehicle companies.

Recently, VOYAH announced its performance for the first quarter of 2024, with cumulative sales reaching 16,345 units, a year-on-year increase of 188%. The company also plans to enter markets in Germany, France, and Italy. As a leading enterprise in China's new energy vehicle industry, VOYAH is gradually establishing its brand image in international markets through high-quality development and innovative strength.

The Italian debut coincides with the Milan Design Week, where VOYAH, as the only invited Chinese high-end new energy brand, showcased its i-Cozy concept car and collaborated with the renowned home furnishing brand Natuzzi for a joint exhibition on the streets of Milan. This move not only demonstrates VOYAH' innovation and design concepts but also contributes positively to Sino-Italian cultural exchanges.

CEO Lu Fang stated, "As a state-owned enterprise representing China, Dongfeng LanTu has been continuously exploring new frontiers. Today, with the official launch in Italy, VOYAH has once again reached a new level in terms of speed and quality in its overseas expansion." In the future, VOYAH will further cultivate the Southern European market and expand into Germany, Spain, Portugal, and other European countries, showcasing the strength of Chinese brands to more overseas users.