NIO officially enters the UAE market.

EqualOcean has learned that NIO（蔚来汽车） has announced the establishment of an advanced technology research and development center in Abu Dhabi, UAE, focusing on smart driving and artificial intelligence technology development to accelerate its globalization efforts. Additionally, NIO will collaborate with CYVN to jointly develop a new model tailored for the local market, better serving the growing demand for smart electric vehicles among local users.

NIO and CYVN have jointly established a joint venture—NIO Middle East and North Africa Company—which will officially launch operations in the MENA region to provide services to local users. The UAE will be the debut market for NIO Middle East and North Africa Company, and by focusing on products, services, and community, NIO plans to fully launch its operations in the UAE in the fourth quarter of this year. NIO's UAE official website and social media platforms are now online, and the appointment of a local business manager has been announced.

The development prospects for smart electric vehicles in the MENA market are very promising. As an important strategic investor and partner of NIO, CYVN possesses rich resources in the region, which will further support NIO's business growth in the UAE. The collaboration between the two parties will advance NIO's globalization and technology innovation strategies, accelerating NIO's global expansion and bringing innovative smart electric vehicle technologies and experiences to users in the MENA region.

Picture Source: NIO UAE official website