Kuaishou: On the Top of China's Short Video Market
Paid Research

Kuaishou: On the Top of China's Short Video Market

Paid Research

Kuaishou: On the Top of China's Short Video Market

Communication Author: Chendi Qian Jan 03, 2021 10:56 AM (GMT+8)

ContributorsHuicong Yi, Mengyao Zhang

EditorLuke Sheehan


CopyrightEqualOcean Intelligence

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Kuaishou is one of the most popular short video sharing platforms in China, famous for its prosperous community culture and as the birthplace of the unique 'laotie economy.' In this report, EqualOcean dives into Kuaishou's business, analyzing its core capabilities and strategic outlook.


  • Kuaishou owns the largest short video social community in China, it has active uploaders and viewers with rather high user stickiness
  • Its short video distribution system combines social preference and intelligent recommendation. Kuaishou put more weight on social-related parameters to make its social community advantage more solid
  • The specific 'laotie economy' shows strong purchasing power; born from the social community atmosphere, this model stimulates traffic monetization development
  • Overseas business started again in 2019, while it had been seldom showing optimistic results previously
  • Kuaishou is facing fierce competition from ByteDance's Douyin, the Chinese version of TikTok


  • 1 Bulls and bears
  • 2 Introduction
  • 3 What is Kuaishou?
  • 4 User portfolio of Kuaishou
  • 5 Video recommendation algorithm
  • 6 Is Kuaishou's growth logic solid?
  • 7 Future of Kuaishou

In this report

4 ways

of dissecting Kuaishou's revenue model

12 charts

explaining the business model and potential of Kuaishou

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About the research

EqualOcean Intelligence is the research and consulting division of EqualOcean. It provides market and investment analysis, as well as advisory services for global enterprises and public decision-makers. Widely recognized across a number of industries thanks to its service capacity and research methodology, EqualOcean Intelligence closely tracks cutting-edge technologies, applying unique frameworks and models to solve longstanding and emerging problems.

EqualOcean Intelligence's scope comprises eight major sectors: technology, consumer, healthcare, automotive, industrials, financials, communication and real estate. With over 100 experienced and qualified analysts at work, EqualOcean Intelligence is one of the few institutions delivering content in both English and Chinese, together with the requisite expertise to interpret both cultures. This rare talent mix is one of the reasons EqualOcean is widely quoted by so many top global publications.

Leveraging two major channels – EqualOcean.com and iyiou.com – and supported by a network of thousands of technology and industry experts, EqualOcean Intelligence is a highly competitive player in business analysis, in China and around the world.

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