Kuaishou: On the Top of China's Short Video Market
Kuaishou: On the Top of China's Short Video Market
ContributorsHuicong Yi, Mengyao Zhang
EditorLuke Sheehan
Pages20
CopyrightEqualOcean Intelligence
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Introduction
Kuaishou is one of the most popular short video sharing platforms in China, famous for its prosperous community culture and as the birthplace of the unique 'laotie economy.' In this report, EqualOcean dives into Kuaishou's business, analyzing its core capabilities and strategic outlook.
Highlights
- Kuaishou owns the largest short video social community in China, it has active uploaders and viewers with rather high user stickiness
- Its short video distribution system combines social preference and intelligent recommendation. Kuaishou put more weight on social-related parameters to make its social community advantage more solid
- The specific 'laotie economy' shows strong purchasing power; born from the social community atmosphere, this model stimulates traffic monetization development
- Overseas business started again in 2019, while it had been seldom showing optimistic results previously
- Kuaishou is facing fierce competition from ByteDance's Douyin, the Chinese version of TikTok
Contents
- 1 Bulls and bears
- 2 Introduction
- 3 What is Kuaishou?
- 4 User portfolio of Kuaishou
- 5 Video recommendation algorithm
- 6 Is Kuaishou's growth logic solid?
- 7 Future of Kuaishou
In this report
4
ways of dissecting Kuaishou's revenue model
12
charts explaining the business model and potential of Kuaishou
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