Tune Talk, one of Malaysia's fastest-growing Mobile Virtual Network Operators (MVNOs), has officially migrated to Amazon Web Services (AWS), making it the first fully cloud-enabled telco in Malaysia. The transition enhances the company's ability to deliver faster and more personalized services, setting a new benchmark for agility and innovation in the Malaysian telecom industry.
By adopting a cloud-first approach, Tune Talk can now double the speed of its prepaid product launches, thereby reducing development time by 50 percent. Using AWS' advanced analytics tools, it can leverage customer insights to create tailored plans and tariffs to meet the diverse needs of its subscribers. The data-driven strategy translates customer feedback into actionable solutions that deliver personalized experiences and targeted marketing plans to stay competitive.
Cloud migration eliminates the need for physical servers, reducing costs and improving operational scalability. With AWS capabilities, Tune Talk claims to have achieved 99.999 percent uptime with the support of AI tools such as Amazon SageMaker, which proactively predicts and resolves potential issues.
Tune Talk is also actively exploring AWS Bedrock and generative AI capabilities to further enhance its service offerings. This builds on a commitment to predictive analytics, enabling the development of innovative solutions tailored to customer preferences and advancing customer interaction models. With its fully cloud-enabled infrastructure, Tune Talk says it is poised to lead the way in delivering smarter, faster and more customer-centric telecom services in Malaysia.