EqualOcean has learned that on February 19th, the JETOUR T1, an urban light off-road SUV from the JETOUR lineup, held its launch event in Riyadh, Saudi Arabia. This event introduced two distinct configuration models to the international market, priced at 109,999 SAR and 119,999 SAR (approximately CNY 211,900 and CNY 230,900 respectively) before taxes, aiming to carve out a niche in Saudi Arabia's rapidly expanding SUV market with a differentiated approach. This milestone signifies a crucial step in the JETOUR brand's international expansion.
Despite not yet being launched in China, the T1 has already secured a spot in the top three of the "Boxy SUV Export Ranking" based on January exports, generating significant excitement among domestic consumers. At the launch event, Mr. Dai Lihong, General Manager of JETOUR Automobile, emphasized that selecting Saudi Arabia for the global premiere of the JETOUR T1 not only showcases the brand's global research and development capabilities and manufacturing prowess but also underscores its unwavering commitment to deeply engaging with international markets—a move of great significance for the evolution of the urban light off-road SUV sector. The model boasts a multitude of advantages designed to meet the diverse needs of Saudi users seeking multifunctional vehicles, offering a comfortable driving experience.
The SUV market in Saudi Arabia is experiencing explosive growth, with vast prospects ahead. Consumer demand for vehicles that offer both urban comfort and off-road capabilities continues to surge. The T1 distinguishes itself with its "light off-road" concept, featuring a 2.0T+8AT golden powertrain that delivers a maximum power of 180kW and peak torque of 375Nm, enhancing combustion efficiency and power response by 20%-30% compared to traditional systems. Its jointly developed XWD fully automatic intelligent four-wheel-drive system, in collaboration with BorgWarner, enables real-time torque distribution to all four wheels, complemented by seven driving modes, ensuring proficiency in navigating complex terrains such as deserts and mud.
Additionally, JETOUR Automobile is proactively establishing a "Travel+" ecological framework in Saudi Arabia, forging strategic alliances with Saudi Airlines and Huawei to integrate aviation perks and intelligent technology resources, thereby creating a comprehensive service system that caters to all travel scenarios. This approach builds on JETOUR's successful domestic experience, offering local customers enriched ecological benefits through the seamless integration of "automobile + travel + technology."
Capitalizing on the success of the JETOUR T1's entry into Saudi Arabia, JETOUR Automobile aims to achieve a local sales target of over 20,000 units by 2025 and plans to further expand its dealer network to deepen its presence in the Middle East market, providing consumers with a wider array of product options. With its precise positioning and innovative technology, the JETOUR T1 is poised to become a pivotal force for Chinese automobiles in the global light off-road market.
Picture Source: JETOUR