TikTok Shop's global layout upgraded again
According to news on March 14, Chinese online platform TikTok Shop is expected to officially enter Brazil in April, and the launch of this new feature may reshape the e-commerce market in Brazil.
Reports from Santander Bank and Itaú Bank show that TikTok's e-commerce has performed remarkably well since its launch in Mexico, especially showing strong potential in cooperation with beauty, fashion, and home furnishing products.
Santander Bank predicts that TikTok's e-commerce may offer incentives such as zero commission and free shipping in the initial stage of its launch in Brazil, but the sale of jewelry, food, and second-hand goods will be prohibited. With TikTok's huge user base of 111.3 million users in Brazil, this feature is expected to account for 5%-9% of Brazil's e-commerce market share within three years.
Itaú Bank estimates that the launch of TikTok's e-commerce may drive Brazil's e-commerce sales to increase by as much as 3 billion reais, making it an important competitor in the market.
TikTok first launched TikTok Shop in the UK in 2021 and took the lead in introducing FBT logistics services in 2023. Nowadays, with TikTok's rapid expansion globally, the platform is continuously strengthening its competitiveness in the e-commerce field.
Behind this rapid expansion lies TikTok's e-commerce's foresight in guarding against the "de-Americanization". Although the United States remains its growth core, with nearly USD 40 billion (CNY 289.67 billion) in sales in 2024 and a growth target of 200% in 2025, policy risks have forced TikTok to diversify its resources into European, Southeast Asian, and Latin American markets.