Recently, the mass recall of power banks has garnered significant attention. Brands such as Romoss and Anker Innovations have recalled over one million products globally. Among them, Anker, with over 95% of its sales in overseas markets, recalled 1.16 million power banks in the United States, 416,789 in Japan, and initiated recalls in Southeast Asia as well.
The Civil Aviation Administration of China （CAAC）has issued an urgent notice prohibiting passengers from carrying power banks without the CCC certification mark or those included in the recall list on domestic flights.
Source: Anker Innovations 2024 Annual Report
The main reasons for the recall include welding errors in the battery cells, which can lead to overheating and short circuits, as well as excessive impurities in the battery's positive electrode, affecting the safety and stability of the batteries. The issue stemmed from the supplier's unauthorized change of the battery cell's raw materials without approval. Anker has stated it will cover all costs arising from the recall and offer consumers free replacements or gift vouchers. Romoss, on the other hand, has undergone management changes and faced operational crises, including factory shutdowns and difficulties in processing consumer refunds.
This incident highlights the hidden risks that companies face when expanding overseas, particularly in product quality control and compliance. Overseas markets have higher standards for product safety. Companies should familiarize themselves with local regulations regarding product safety and recall systems, strictly control each step of the supply chain to ensure brand quality, and maintain compliance to protect their brand image. Failure to address product issues and comply with regulations can result in damaged product reputation, hefty fines, and hinder long-term business development in the local market.