Recently, Chinese new-style tea drink brand HEYTEA opened a new store on Main Street in Cupertino, California, USA. The city attracts market attention as the headquarters location of Apple Inc.
As of now, Heytea’s overseas presence spans 8 countries and China’s Hong Kong and Macau regions, covering 28 cities globally. Public data shows the brand operates over 30 stores in the U.S., a significant expansion from just 2 stores in early 2024. Its total overseas store count has surpassed 100, marking a 600% growth in the past 12 months.
For regional expansion, HEYTEA primarily targets landmark commercial areas in global core cities, including London, Manchester, and Birmingham in the UK; New York, Los Angeles, San Francisco, and Washington in the U.S.; Toronto and Vancouver in Canada; and Sydney, Melbourne, and Brisbane in Australia. Product performance data indicates that its classic line has gained popularity among overseas consumers. Moreover, over 20 region-specific products have been developed, such as "iYerba" (blending yerba mate, kale, and chia seeds). Since 2025, more than 10 popular China-exclusive items like have been introduced overseas.
HEYTEA has established multiple warehouses in the U.S., UK, Australia, and Malaysia to centralize core ingredient supply. In the U.S., it localized procurement of 13 categories (e.g., milk, fruits) via partnerships with suppliers like Sysco and implemented a "regional hub warehouses + forward warehouses" delivery model. For brand collaborations, pop-up events in New York and Beverly Hills in 2024 featured regional exclusives like "California Sunset." Public records confirm consumption by figures such as NBA player Paul George, while artist Lisa mentioned Heytea beverages on social media.