On August 20, Chinese designer toy and lifestyle retail brand POP MART (泡泡玛特) announced during its 2025 interim results briefing that the company plans to open its first store in the Middle East in Doha, Qatar in the second half of the year, marking a significant acceleration of its internationalization strategy.
Currently, POP MART operates 140 overseas stores worldwide and expects the number to exceed 200 by the end of 2025. The company is focusing on emerging markets including the Middle East, South Asia, Latin America, and Russia, while also expanding flagship stores and travel retail outlets in core international cities such as Paris, Sydney, Milan, and New York.
According to the company’s financial report, POP MART generated CNY 8.28 billion in revenue from the China market in the first half of 2025, representing a 135.2% increase compared with the same period last year. Revenue from the Asia-Pacific region reached CNY 2.85 billion, an increase of 257.8% year-on-year. The Americas recorded revenue of CNY 2.26 billion, rising 1,142.3% from a year earlier, while Europe and other regions contributed CNY 480 million, up 729.2% year-on-year. All four regions delivered triple-digit growth, with the Americas showing a more than tenfold increase, underscoring the early success of POP MART’s globalization strategy.