DiDi Targets Young Users With New Ride-hailing Brand
DiDi officially announced that it would launch a new online ride-hailing brand named 'Huaxiaodudache' 花小猪打车 to target the young user market, hoping to provide drivers with more flexible income opportunities. The company said that in order to ensure the safety and experience of passengers, this new service is only open to existing DiDi registered vehicles and drivers and adopts the same safety and compliance standards as DiDi. The driver needs facial recognition before leaving the car every day, and the whole journey is recorded. It is reported that 'Huaxiaodudache' will be tested and operated in Guizhou, and other cities in March this year. Test operations will be gradually extended to more cities.