SAIC r brand separated from Roewe, Roewe R marvel-r started pre-sale

Yiou automobile on November 20, SAIC r automobile opened its 5g intelligent electric SUV Marvel r global pre-sale at the 18th Guangzhou International Auto Show. It is reported that the first pre-sale price of the new car in China starts from 220000 yuan. It is equipped with 16 intelligent standard configurations such as 19.4-inch + 12.3-inch double screen, slim air intelligent high-efficiency heat pump air-conditioning system, and three pre-sale optional packages including 4.8s surging performance package, R pilot 3.0 smart driving growth package and 93kwh ultra long endurance package, including 4WD, 5g and ultra long endurance. Not only that, marvel r also lands on the concept of intelligent cockpit, with Mr hybrid virtual reality intelligent auxiliary system, voice control intelligent driving, car home interconnection, vehicle OTA and other experiences. At the event site, r-aura concept, the first flagship concept car of R automobile, also appeared. Prior to that, SAIC officially released the new R target positioning, focusing on the medium and high-end new energy market. As early as the launch of R standard, it was positioned as a series of SAIC Roewe brand, rather than an independent brand. However, according to Jiang Hui, chief operating officer of SAIC r automobile, this time, "at present, R standard has been officially independent, and relevant organizational structure has been adjusted." Then, he added, "after the R standard operates independently, it still belongs to the SAIC passenger car system, and has a parallel relationship with Roewe and mingjue in terms of organizational structure."