May 25, 2021 10:08 AM (GMT+8) · EqualOcean
Recently, fenghuang.com interviewed Yang Weiwu, the founding partner of Yunyue capital, for the "14th five year plan". For SaaS, Yang Weiwu has accumulated more than ten years of research and formed a relatively complete understanding framework. In his view, SaaS is essentially a subscription economy, and the moat of SaaS enterprises should be to continuously create value for customers. Yang Weiwu elaborated the reasons for the large gap between China and the United States in SaaS revenue. First, it is determined by the characteristics of SaaS business model. SaaS is a subscription mode, which has huge investment in R & D and promotion in the early stage, and subscription is based on the actual use to recognize the income, so the income is deferred, and most SaaS companies suffer losses in the early stage due to the financial statements. Second, SaaS started many years later than the United States. Roughly 10 years behind, if you look at 10 years later, China's SaaS enterprises generally have serious losses, the situation will change greatly. Third, China's SMEs have a short life cycle. The life cycle of many small and medium-sized enterprises is only about three years, while a large number of SaaS start-ups for small and medium-sized enterprises have very high customer acquisition costs, resulting in huge losses in the early stage. Similarly, when Yunyue capital invests in SaaS enterprises, it also determines its own model. The first is to position SaaS enterprises. Yunyue capital has determined the "one three five model". The first is the market strategy, the second is the product strategy, and the third is the operation strategy.