ResearchConsumer Staples, Technology, Healthcare
WIA2020 | Rising Tech Stars 2020: Global & China's 100
Ali Health Goes Deeper with Family Healthcare after Product Upgrade
Ali Health's online pharmacy launched its Medication Safety Program for Chinese families, to provide 24/7 smart cloud-based health care services – a great move in the struggle against competing JD Family Doctor and Ping An Good Doctor's Family Doctor.
Sep 18, 2020 04:03 PM
Ali Health Aims Higher with Rebranding and New Strategies
This month, Ali Health renamed its healthcare app 'Yi Lu' and adopted a cartoon image – a deer doctor. A Chinese play on words yields a secondary meaning along the lines of ‘well-being along the way.' More than this, though, the profile change is a signpost for a significant strategy upgrade.
Sep 11, 2020 10:43 AM