Jul 14, 2021 05:05 PM (GMT+8) · EqualOcean
Recently, Shangpai, a brand retail digital service provider, and Huishang, an e-commerce operator, held a workshop co Creation Conference. Many industry celebrities spoke enthusiastically on the topic of "new observation of private e-commerce". President Zhong of Huishang said that on the subject of the development of private e-commerce, platforms and enterprises have entered a deep-water area of exploration and change. However, the three underlying logic of private e-commerce is relatively unchanged: the first is to design the social relationship between brands and users. The second is the diversity of shopping scenes. Constantly create new scenarios to keep users interested. The third is low cost and high satisfaction rate. Pei Zong, the founder of Shangpai, said that the brand has stepped out of the single thinking of private e-commerce as one of many sales channels. Instead, it has focused on building the brand's online social ecology, paying attention to online and offline communication, and upgrading the user experience. The private domain system of a brand needs an operation platform to take over the whole domain. Based on the practice and summary of the project, Shangpai believes that the following eight capabilities are necessary for a good private domain system: Omni channel connectivity, Omni channel data concatenation and integration, Omni channel order processing and routing, Omni channel inventory and one inventory, two-dimensional concatenation between large platforms, Omni channel commodity management and material distribution Internal and external data interaction and central capabilities of the enterprise, as well as 1 + n capabilities for brand group or dealer matrix business. Facing new demands and new opportunities, Shangpai and Huishang aim to provide more leading digital systems and operation services for brand enterprises.

This text is a result of machine translation.