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Consumer Staples Sep 06, 2021 04:25 PM (GMT+8) · EqualOcean
On September 6, JD plus members and big members of BiliBili (hereinafter referred to as "station B") officially launched a joint membership card to realize the exchange of rights and interests. Consumers can enjoy two rights and interests at one price. The joint membership card includes the dual rights and interests of Jingdong plus members and major members of station B, including the rights and interests of Jingdong plus members returning to Jingdou after shopping ten times, the annual 360 yuan freight coupon, 95% off the brand alliance discount, plus member price goods, 7-day return and exchange without reason, as well as the rights and interests of members' film and television viewing rights and members' audio-visual experience in the annual major members of station B. The price of joint membership card is 233 yuan. If the user's Beijing value exceeds 4500, he can enjoy a discount of 50 yuan. At the same time, the first preferential limit is 30 yuan, and the membership will be reduced immediately. The final price is 153 yuan. In the view of the industry, the "cross-border" integration of paying members is also conducive to the fine operation of all parties for members, tap more potential user value and better insight into the new needs of consumers.

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