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Sep 29, 2021 02:51 PM (GMT+8) · EqualOcean
By increasing the revenue of Taobao customers, help businesses expand promotion channels and reach consumers with more good products and preferential information. So as to create a virtuous circle among merchants, Taobao customers and consumers and realize double 11 win-win. Therefore, Taobao Alliance launched the largest subsidy in the history of double 11 - 1 billion yuan, which is not capped, so as to achieve full business coverage. There are three major initiatives in the subsidy plan. 1、 The super red envelope is newly upgraded to provide 1 billion traffic and help businesses break the circle. 2、 Launch the pre-sale period overweight plan for the first time: during the pre-sale period, Taobao alliance provides more than 300 million yuan of special subsidies for all pre-sale goods in the alliance, and a single merchant can increase more than 10 million traffic at most; The promotion income of Taobao customers can reach 160%. 3、 The full cycle is increased from time to time, and the Commission subsidy of up to 5% of the commodity price can be superimposed through the methods of doubling the Commission and selling goods.

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