Oct 20, 2021 11:36 AM (GMT+8) · EqualOcean
On October 20, Nike and tmall announced the launch of the Nike member advancement plan to create the first brand member customization zone on tmall platform. Based on this membership system, Nike will be able to realize the hierarchical and directional operation of members and improve the brand repurchase rate. From now on, Nike's three tmall official flagship stores, including Nike tmall official flagship store, Nike children's tmall official flagship store and Jordan tmall official flagship store (hereinafter collectively referred to as "Nike tmall store"), will implement a new membership system and introduce a series of highly personalized member interactions. It is understood that Nike has integrated 3D virtual characters - personalized sports avatars for the first time. Members can customize their own exclusive cartoon images, unlock 30 kinds of virtual characters, participate in rich online and offline interactions, upgrade their Nike member level and unlock member benefits. According to personal preferences, members can set exclusive images of different genders / styles - such as "trendsetter", "sportsman" and "function man". With the continuous improvement of membership level, you can gradually unlock 30 kinds of virtual characters and participate in rich online and offline sports related interactions, including online shooting / Yoga, offline sports (such as running challenges), etc. It is worth mentioning that this is also the first time tmall has installed the step counting function into the app.

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