Oct 25, 2021 11:12 AM (GMT+8) · EqualOcean
On October 25, benweixianwu, a domestic low-temperature meat products start-up brand, announced that it had completed a round of pre-A financing of ten million yuan (hereinafter referred to as "Benwei"), which was led and invested by xiaohongshu. Benwei said that this round of funds will be mainly used for R & D and supply chain construction. This flavor was founded in 2019, and its products are mainly low-temperature meat products without additives. At present, Benwei has announced the completion of online and offline multi-channel layout, including online tmall, JD, offline supermarkets such as BHG and Ole, and head convenience store systems in various provinces. According to Benwei, the sales volume of the brand line last month has exceeded 10 million.