Aichi automobile: it has reached cooperation with alcomotive, an automobile dealer, to jointly develop the Swiss market

Chassis Supply Chain's "iPhone Moment": China's Tier 1 Shift as LeeKr Emerges

Over the past decade, China's electric vehicle (EV) industry has evolved from a niche experiment into a leading force in the global automotive landscape. In the first ten months of 2025, China exported over 2 million EVs, nearly double the year-earlier figure. From European city streets to Southeast Asian highways and Latin American urban centers, Chinese EVs have emerged as one of the most prominent symbols of a new era of “Made in China.”

Unpacking China | Key Chinese Firms to Watch This Week （12/04/2026-17/04/2026）

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

Chinese EV leader BYD (比亚迪) South Africa avoids price war, focusing on long-term brand value via differentiation

On April 15, Steve Chang, Managing Director of BYD South Africa, stated at the launch of the ATTO 8 in Johannesburg that the company will firmly avoid frequent price cuts despite intensifying competition. While many new Chinese NEV entrants are relying on deep launch discounts to gain market share, BYD is pursuing a more patient brand-building path centered on "price parity."

Chinese EV manufacturer GAC AION UT officially launches in Australia; Pre-sale starts at 31,990 AUD

On April 10, GAC Group participated in the 2026 Melbourne International Motor Show with its GAC and AION brands, officially releasing its global strategic model, the AION UT.

Chinese automotive giant Geely Auto Group raises 2026 full-year export target to 750,000 units

On April 11, Yang Xueliang (杨学良), Senior Vice President of Geely Holding Group (吉利集团), announced at the High-Level Forum on Intelligent Electric Vehicle Development (2026) that Geely Auto Group's exports exceeded 200,000 units in the first quarter of this year, representing a year-on-year increase of 126%. A significant portion of these exports consisted of New Energy Vehicles (NEVs).