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It is still difficult to find a car after continuous price increases. Now it takes two or three more months to buy a new energy vehicle
Unpacking Japanese E-commerce:The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
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Research
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