Dec 10, 2021 10:52 AM (GMT+8) · EqualOcean
On December 9, Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip group, expressed his views on the hot topic "meta universe" at the global partner summit held by Londoners in Macao, and said that it is the mission of tourism to stimulate human exploration of the real universe. He believes that we should be vigilant against the sense of achievement brought by the meta universe and make people lose their desire to explore the real world. As for the opening of international tourism, he gave his prediction and Expectation: "it is expected that China will open conditionally in half a year." Sun Jie, CEO of Ctrip group, also said that he would continue to work with industry partners to deal with the normalization of domestic epidemic and the opening and recovery of international tourism in the future. Sun Jie, CEO of Ctrip group, also said that the "booming supply and demand" tourism marketing market made Ctrip launch a new strategy of "tourism marketing hub" in March this year, and made a new upgrade to the "deep ploughing content" part of the strategy proposed in October last year. At present, young users have become the main consumption force of Ctrip platform. In 2021, more than half of the young users under the age of 30 will be on the platform; On the other hand, several sectors in the "tourism marketing hub" system also made rapid progress: the number of orders directly generated by Ctrip live broadcasting room in the third quarter increased by nearly 15 times compared with the second quarter; In Ctrip community, the monthly peak of content conversion rate reaches 30%; In the seven months since the launch of Ctrip star flagship store, the merchant content release, exposure, fans and fan transaction Gmv have maintained an average monthly growth rate of 50%.

This text is a result of machine translation.