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Technology, Automotive Dec 30, 2021 11:29 AM (GMT+8) · EqualOcean
Cailian, Dec. 30 - Song Cheng performing arts said on the interactive platform that as early as the end of 2014, the company began to contact and explore the application of VR / Ar / MR technology in theme park scenes. In 2017, the company launched the large-scale crossing activity "I return to the great Song Dynasty" throughout the scenic spot, which brings tourists an immersive experience beyond the real world and can also be regarded as a form of expression of the meta universe. The company always pays attention to the development of science and technology, pays attention to the superposition of science and technology and entertainment, and widely uses various technical means such as VR, AR and holography in scenic spots and performances to enhance playability and experience. It has always been the company's exploration direction to build a cultural tourism scene integrating reality and virtual with the power of cultural and scientific integration. At present, the company is organizing efforts to explore and develop the application of metauniverse in theme parks and live performances.

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