Jan 14, 2022 08:39 PM (GMT+8) · EqualOcean
On the 13th, 2021 China Internet advertising data report was officially released. The report shows that in 2021, China's Internet advertising market overcame many uncertain factors and showed a steady and good development trend as a whole. Excluding Hong Kong, Macao and Taiwan, the Internet industry achieved an advertising revenue of 543.5 billion yuan, a year-on-year increase of 9.32%, a decrease of 4.53 percentage points over the previous year; The scale of Internet marketing market was about 617.3 billion yuan, a year-on-year increase of 12.36%; The total scale of advertising and marketing market was about 116.08 billion yuan, a year-on-year increase of 11.01%.