Automotive Jan 20, 2022 10:23 AM (GMT+8) · EqualOcean
On January 20, yiou auto news. On January 19, Jidu, an auto robot start-up company initiated by Baidu group and invested and established by Geely Group, announced its brand vision system including its brand logo "pixel-j", color and font. This is the first time that Jidu has disclosed relevant design contents since its establishment in March 2021. Among them, Jidu combines the concept of "pixel" with the letter "J" to create the industry's first automotive robot brand logo "pixel-j". In terms of brand color, "Jidu AI purple", a color system defined by AI itself, is adopted. Starting from the concept of "pixel", Jidu has created a set of exclusive "language" - Robo font for automotive robots. At the same time, the company officially announced some appearance and interior design details of the car robot concept car. Jidu's automotive robot runs through the three product concepts of "free movement, natural communication and self growth". The company will officially display its concept car at the Beijing auto show in April this year. The first mass production version of automotive robot will be delivered in 2023, and its appearance will be 90% the same as that of the concept car.

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