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Chinese Restaurant Brands Going Global: What Keeps Customers Coming Back After the Opening?

How long can the queues outside a brand’s first overseas store last? And how many customers drawn in by the novelty will become regulars? For Chinese restaurant brands expanding internationally, opening a store is only the beginning of the challenge of building a local business and retaining customers.

Unpacking China | Key Chinese Firms to Watch This Week （20/09/2026-26/09/2026）

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

Beyond the Car: China’s Next Wave of Intelligent Hardware

The next chapter for intelligent vehicles is unfolding both inside and beyond the car.

Taobao Takes Double 11 to 20 Overseas Markets, Adding Free Shipping and More Than 1.2 Million Merchants

Taobao plans to run this year’s Double 11 shopping festival across 20 overseas markets, with free-shipping offers in 13 countries and regions and more than 1.2 million Taobao and Tmall merchants participating, the company said on September 21. The campaign extends the platform’s international push beyond small parcels, with furniture and home-improvement goods among the medium and large items it aims to ship directly overseas.

EqualOcean｜China's Top 20 ESG Performers Among Private Enterprises（Part I）

Private enterprises are actively embracing the transformative era