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Feb 12, 2022 02:10 PM (GMT+8) · EqualOcean
On the eve of Valentine's day, Hermes launched a limited edition of No. 77 color lipstick and distributed it to tmall for the first time in the world. Dior also released the new China lipstick, which is sold exclusively in Tmall, and Tom Ford is the first China rose series perfume in Tmall. This means that tmall users can be the first to buy limited edition new products of these brands on Valentine's day all over the world. The pursuit from consumers has also brought several times the increase of orders for the brand. YSL, which has been working on tmall for many years, put the new eye cream originally planned to go online in April on sale in February to catch up with the Valentine's day schedule. Gucci, Givenchy, Armani and others all launched exclusive gift boxes at tmall's Valentine's Day venue. In recent years, more and more overseas luxury brands and fashion brands have opened tmall's official flagship store as the first stop to embrace Chinese online consumers, and even put the global launch of new products on tmall. Under the epidemic, the Chinese market is an opportunity they value more. Tmall is becoming a window for these luxury brands to face Chinese consumers, especially young people. Last year, chanel and tmall small black box launched the limited creation of Chanel No. 5 factory series synchronously in the world. Consumers can book the experience quota of offline stores through tmall's applet. The number of fans of YSL tmall flagship store has exceeded 12.8 million. This year, it will also carry out in-depth cooperation with tmall small black box, super brand day and annual member day.

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