Lixun precision: in terms of business, the joint venture will be led by Chery

Chinese Restaurant Brands Going Global: What Keeps Customers Coming Back After the Opening?

How long can the queues outside a brand’s first overseas store last? And how many customers drawn in by the novelty will become regulars? For Chinese restaurant brands expanding internationally, opening a store is only the beginning of the challenge of building a local business and retaining customers.

Axera’s ADAS Chip Enters Europe Through Leapmotor Electric Hatchback

Axera（爱芯元智）said on October 20 that its advanced driver-assistance chip had entered the European market in a new compact electric hatchback from Leapmotor（零跑汽车）. The deployment extends the Chinese chip designer’s overseas reach through an existing automotive customer rather than a separately announced supply agreement with a European automaker.

AliExpress Expands YouTube Shopping Partnership to UK, Germany, Brazil and US

AliExpress（速卖通）, Alibaba’s（阿里巴巴）cross-border e-commerce platform, announced a global strategic affiliate partnership with YouTube on October 20, expanding cooperation to the United Kingdom, Germany, Brazil and the United States. The arrangement gives eligible creators another source of products to recommend and provides AliExpress merchants with an additional route to overseas consumers.

ZEEKR MAKES PARIS MOTOR SHOW DEBUT ON THE BACK OF 200% YEAR ON YEAR GROWTH IN EUROPE

The brand sets out its long-term commitment to Europe and expansion plans, and unveils the Zeekr 9X, its first luxury model, reflecting its New Class of Luxury vision, alongside the all-new Zeekr 7X, to European automotive audiences.

Unpacking China | Key Chinese Firms to Watch This Week （11/10/2026-17/10/2026）

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.