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"Brothers, Help Me Rebuild the Arab Empire"? Unveiling the Middle Eastern Gaming Market
Saudi Arabia's gaming market is booming. Due to Saudi tycoons spending money lavishly on games, Chinese gaming companies, which started exploring the Middle Eastern market as early as 2009, have reaped substantial rewards through strategic localization. As the Middle East gaming market continues to evolve, understanding the region's unique preferences and opportunities is crucial for companies aiming to thrive in this dynamic landscape.
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Chinese Games Going Overseas, not Just Wukong
"Black Myth: Wukong", a Chinese PC game, has captivated the global gaming community. The game's stunning graphics and rich storytelling have resonated with players worldwide, proving that Chinese narratives can transcend borders and captivate a worldwide audience. Beyond the Wukong, various games, animation, movies, short plays and other forms of entertainment content are contributing to Chinese culture going overseas.
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