Chinese Education Goes Global: Capturing a Trillion-Dollar Market
A TikTok filter challenge called "Mandarin Fruit Voices" has gone viral. Essentially a straightforward Mandarin learning game with crude animations, minimalist gameplay, and fruit-based pronunciation exercises drawn from early childhood education materials, it has nonetheless captivated international users. For those who once struggled with English, the long-held dream of a world united by Chinese now appears increasingly within reach.
Mar 27, 2025 06:55 PM
Research
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TikTok Refugees Flock to Rednote: How Can China's Global Entrepreneurs Harness the Surge?
Among the hottest topics on Xiaohongshu is "TikTok Refugee"—a discussion that has already garnered 380 million views. Faced with this staggering level of attention, what strategies should global entrepreneurs adopt?
Mar 27, 2025 06:40 PM
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