Aug 21, 2025 05:09 PM (GMT+8) · EqualOcean
On August 18th, Lenovo Group announced its plan to establish a regional headquarters in the iconic Majdoul Tower located in Riyadh, the capital of Saudi Arabia, and has appointed a management team for the Saudi Arabian market. The group stated that it is accelerating its strategic expansion in the Middle East, with Saudi Arabia as the core, to deepen its long-term commitment to the region. Lenovo Group said that the establishment of the regional headquarters in Riyadh aims to enhance its operational capabilities in Saudi Arabia and support broader regional strategies. These strategies include investing in flagship retail spaces, key customer centers, research and development, marketing, and strategic cooperation in Saudi Arabia.

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