Sep 15, 2025 04:28 PM (GMT+8) · EqualOcean
At the 3rd Asia Vision Forum in Singapore, Anta Group (安踏集团) unveiled its latest globalization strategy, announcing a goal of 1,000 Anta-branded stores in Southeast Asia within three years. In the first half of 2025, Anta’s Southeast Asia revenue nearly doubled year-on-year, driven by premium products, localization, and digitalization strategies, solidifying its “brand + retail” model overseas. With Singapore as its regional headquarters, Anta is expanding into South Asia, Australia, and New Zealand through a multi-brand, omni-channel platform, operating Anta, Fila, Descente, Salomon, and Wilson. The company emphasizes “global mindset, local execution”, boosting local talent recruitment, sports partnerships, and digital investment to strengthen its market position.

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