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Thinking of ASEAN as a single market is the biggest miscalculation for Chinese companies

For a long time, multinational corporations have often held a dangerous "holistic" bias when examining the Association of Southeast Asian Nations (ASEAN). This perspective views ASEAN—a region with over 690 million people and interwoven diverse cultures—as a single emerging market, attempting to capture one country as a model and then replicating that pattern across other member states.

CES 2026 in Numbers | From Shenzhen to Las Vegas: Huaqiangbei’s Year-End Report

CES 2026 features nearly equal numbers of exhibitors from China and the United States, underscoring its increasingly balanced global landscape. China’s growing influence—driven by highly concentrated regional clusters such as the Pearl River Delta—highlights that competition now revolves around systems, scenarios, and industrial ecosystems rather than individual products.

Chassis Supply Chain's "iPhone Moment": China's Tier 1 Shift as LeeKr Emerges

Over the past decade, China's electric vehicle (EV) industry has evolved from a niche experiment into a leading force in the global automotive landscape. In the first ten months of 2025, China exported over 2 million EVs, nearly double the year-earlier figure. From European city streets to Southeast Asian highways and Latin American urban centers, Chinese EVs have emerged as one of the most prominent symbols of a new era of “Made in China.”

How Malaysia Became Southeast Asia’s “Computing Power Hub”

Leveraging geographic security, low costs, and strong policy incentives, Malaysia has rapidly risen as a computing power hub in Southeast Asia. Johor has absorbed spillover demand from Singapore and moved decisively into the AI high-compute track, becoming a key transit hub for Chinese companies’ overseas computing expansion.

Consumer-Grade 3D Printing Going Global Is Reaching a Watershed

Consumer-grade 3D printing is shifting from rapid expansion to structural differentiation. As technology becomes standardized, competition moves toward category choice, usage scenarios, and long-term value. Decorative, one-off products are losing momentum, while functional, niche, and extensible categories—supported by strategies focused on sustained use rather than device sales—are emerging as the core drivers of durable global growth.

Unpacking China | Key Chinese Firms to Watch This Week （14/12/2025-20/12/2025）

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

Autonomous Driving Goes Abroad: Why Singapore Is the First Stop in Southeast Asia

When Chinese autonomous driving technology companies set their sights on Southeast Asia, Singapore almost invariably becomes the “first coordinate” on every roadmap. In 2025, Singapore has offered not only certainty for those planning to enter, but also a stage for those already here.

Robotaxi Goes Global: The New Battlefield of Autonomous Driving

As competition intensifies between U.S. and Chinese giants, China’s Robotaxi firms are expanding globally in coordinated efforts. The industry is shifting from pilot testing to real-world deployment, and behind the battle for a seat at the tech table, 2025 is shaping up to be the first true year of commercial rollout for autonomous driving.

EqualOcean Weekly Hotspots Series (6/8-6/13)

1.Roborock Announces Planned Hong Kong Listing; Overseas Sales Surpass Domestic Market|2.BYD: Global Expansion and Premiumization Are Key Strategies|3.Alibaba.com: Christmas Orders Surge 3 Months Ahead of Schedule |4.CHANGAN Automobile Plans 20 Overseas Plants Globally, Expanding into Over 100 Countries|5.Insta360 Debuts on the STAR Market with a 285% Surge, Market Value Exceeds CNY 70 Bn|6.CHERY to Become China’s First Automaker to Export Over 5 Mn Vehicles

$30 Million Lost Annually in the West, Yet Chinese Enterprises Pay No Attention

In 2025, on average, one government server is brought down by a ransomware attack every 28 days. With the rapid evolution of AI technologies, more and more enterprises and governments are accelerating digitalization—this, in turn, has opened a new business model for cyber attackers.

Chinese Carmakers Expanding into Europe: Beware of Four Major Misconceptions

Author: Botao Xu

Chinese Automakers Break into a €10 Billion Market in Europe

In 2024, China became the largest source of automotive imports for the European Union, with import volumes reaching €12.7 billion (approximately RMB 102.86 billion). According to the EU, automotive imports from China surged by an astounding 1,591.3% between 2019 and 2024. However, on-the-ground research by Yiou Auto reveals that behind this hundred-billion-yuan market lies a reality filled with passivity, awkwardness, and neglect for Chinese car brands in the European market

Tariff Escalation Through the Lens of Geopolitical Economy

On April 2, 2025, the United States announced a 34% tariff increase on Chinese goods and additional tariffs of 10% to 20% on products from multiple other countries. President Donald Trump referred to these as “Liberation Day Tariffs.” China responded swiftly on April 4, announcing a matching 34% tariff hike on U.S. goods and launching export controls.

Diverse BRI Markets Demand Adaptive Strategies from China’s NEV Industry

BRI partner countries exhibit distinct resource endowments, requiring Chinese smart automotive industrial chain enterprises to evaluate local factors such as policy frameworks, industrial infrastructure, labor conditions, and resource availability when expanding overseas.

China Deepens Trade with BRI Partners as NEV Companies Go Global

The Belt and Road Initiative has advanced rapidly, reflected in the growing trade volume and investment with BRI nations year by year. These countries have gained access to high-quality products and infrastructure development. While assisting BRI partners in building infrastructure, China exports its domestic infrastructure development experience and production capacity, establishing continental transportation corridors across Eurasia.

China's New Energy Intelligent Vehicle Industry Chain Enterprises Have Opened a New Era

China's new energy intelligent vehicle industry chain is moving towards the globalization 3.0 stage in an all-round way. EO Intelligence released the "China New Energy Intelligent Vehicle Industry Chain Globalization Strategy Research Report" to continue to track the process and trends of enterprises related to the new energy intelligent vehicle industry chain going overseas.

AIEV Leads the Way into a New Era of Automotive Intelligence

AIEV refers to the new generation of intelligent electric vehicles that deeply integrate artificial intelligence technologies. EO Intelligence has written and released the report titled "Artificial Intelligence Unlocks a New Era of Intelligence in the Automotive Industry–China's AIEV Industry Research 2024" to witness the new era of automobiles with you.

Mass Production of ASSB Has Entered the Countdown Stage

All-solid-state batteries（ASSB）, which use solid electrolytes, are a new type of battery. EO Intelligence has written and released the report titled "The Year of Mass Production for All-Solid-State Batteries is Approaching—A Study on China's All-Solid-State Battery Industry in 2024". We invite you to witness the latest progress in the field of all-solid-state batteries together.

2025: New Approaches to Global Traffic Acquisition

From impulsive decision-making to systematic analysis, traffic acquisition in cross-border e-commerce, content creation, and global gaming is no longer just a numbers game—it has become a battle of precision and efficiency. As traditional traffic operation strategies lose effectiveness, companies expanding overseas face a key challenge: how to achieve the highest conversions with the lowest cost.

Shanghai and Shenzhen: The Dual-City Landscape and Corporate Power

In the first half of this year, Shenzhen's foreign trade performance was particularly impressive, with the city's total import and export volume reaching 2.2 trillion yuan, setting a record for the same period in history. This achievement enabled Shenzhen to surpass Shanghai for the first time, becoming China's top city in foreign trade. As leading cities in China's global expansion, how do Shenzhen and Shanghai differ in their overseas strategies and characteristics?