Li-Ning

China's Instant Retail Goes Global

China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.

EqualOcean Weekly Hotspots Series (6/15-6/20)

Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX

China’s “Dark Cuisine” and Southeast Asia’s Wealth Code

In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?

"Ban" Cannot Hinder Temu's Continued Surge

“Riding the Wave: Chinese Trendy Toys Expanding into Southeast Asia?

On July 5th, POP MART opened its first LABUBU IP-themed store in Bangkok, Thailand. On its opening day, sales surpassed 10 million RMB. Recently, a Thai princess was spotted in China with her bodyguard, who carried a LABUBU ‘Pain Bag.’ These impressive achievements mark the official establishment of the Chinese trendy toy giant in the Southeast Asian market.

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.

Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce

Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.

KingCamp: Comfort with Nature

In an era where outdoor leisure activities have gained unprecedented popularity, KingCamp has emerged as a beacon of innovation and quality. In a recent conversation with KingCamp, EqualOcean delves into the myriad facets of its meteoric rise to prominence within the fiercely competitive outdoor gear industry, exploring its strategies, challenges, and visions.

JALA Group: A Perfect Answer to Creating Green Beauty

Exploring green beauty, co-creating a sustainable future.

EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era

On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.

Basketball Strategy and Internationalization of Peak Sports

During the 2021 Tokyo Olympics, a hot search of ‘marathon bronze medalist wearing Peak’ attracted attention, so Peak(匹克), a Chinese sports brand established for more than 30 years, became a hit again.

GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities

Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.

Global Local Life Services: Following China or Carving Their Own Path?

EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.

Globalization in a New Era: How Investors Weigh the New Capabilities of GoGlobal Companies

On August 30, the livestream series "EqualOcean Globalization Channel" invited Mr. Tao Yangfeng, Executive Director of 01VC（零一创投）, to share the new trends in Chinese companies' overseas expansion and the new capabilities they possess, receiving enthusiastic feedback.

Can Youngor Find the Motivation to Go Global for a 'Second Venture'?

Ningbo Youngor Group, commonly known as Youngor（雅戈尔）, is a prominent Chinese conglomerate primarily engaged in the clothing sector. Founded in 1979 and headquartered in Ningbo, Zhejiang, the company has gradually expanded its operations beyond textiles to include fashion, real estate, finance, and cultural creativity.

Preview on Reports | The Global Reputation of Chinese Brands Embraces Accelerated Growth

Under the background of "promoting high-level opening up to the outside world", EqualOcean will release the "TOP50 GoGlobal Brands in China, 2023" report at the "GoGlobal 100 Forum" in Shanghai in November 2023, and elect the leading goglobal brands in various industries. It will also interpret and analyze their development status, practices and development trends, and sort out the industry chain of goglobal businesses.

China's No.1 Sportwear Corporate Anta, Not A Brand Producer But A Collector?

In early 2020, the dreamy wedding of Anta (安踏）'s princess (the daughter of Anta's founder) and Bama Tea（八马茶业）'s prince (the sone of Bama Tea's founder) received blessings from numerous celebrities in the sports circle. The union of the couple not only was romantic but also drew public attention to Anta's grand commercial empire. Today, Anta has established itself as the leader in China's sports footwear and apparel market and has embarked on a path of global expansion.

When Marketing in the Middle East, Which Festivals Are Worth Paying Attention to?

Festivals are carriers of culture. To seize the festivals is to seize the chances of marketing.