
Three Squirrels
Three Squirrels specializes in the R&D, distribution and online brand marketing of forest food such as nuts, dried fruit, tea and more.
Three Squirrels, founded in February, 2012 and headquartered in Wuhu, is an Internet food brand. The founder is Zhang Liaoyuan. Listed on the SZSE on July 12, 2019, the company's major shareholders are Zhang Liaoyuan, Nice Growth Ltd and LT Growth Investment IX (HK) Ltd. Rivals that have direct and indirect competition with Three Squirrels include Bestore, Baicaowei, BellRing Brands, McDonald's, etc.
China's Instant Retail Goes Global
China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.
Jul 28, 2025 11:55 AM
EqualOcean Weekly Hotspots Series (6/15-6/20)
Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX
Jun 20, 2025 11:51 AM
Perfect Timing: Chagee Bridges the Cultural Gap in the U.S. Tea Market
On April 17, Chagee rang the opening bell on Nasdaq. The IPO was priced at USD 28 per share, raising USD 411 million and giving the company a valuation of USD 5.139 billion. While the world grapples with escalating U.S. tariffs and ongoing trade tensions, companies continue to pursue U.S. listings. Amid the standoff between China and the U.S. over tariffs, Chinese new-style tea brand Chagee proceeded with its IPO in the U.S. as planned.
Apr 22, 2025 03:29 PM
China’s “Dark Cuisine” and Southeast Asia’s Wealth Code
In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.
Apr 07, 2025 03:46 PM
The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump
"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.
Feb 21, 2025 08:19 PM
Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?
Nov 25, 2024 12:20 PM
Mexicans Who Can’t Afford Tacos Flock to Chinese Restaurants
As Mexico's iconic tacos become a luxury due to soaring food prices, Chinese cuisine is emerging as a popular and affordable alternative for the local. Inflation in Latin America, exacerbated by the pandemic and geopolitical tensions, has turned traditional meals into a financial burden, with the price of cilantro in Mexico quadrupling. Meanwhile, Chinese restaurants, by localizing their supply chains and catering to local palates, are gaining traction.
Oct 08, 2024 11:11 AM
CHAGEE Eyes U.S. IPO Amid Go-Global Push
In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.
Sep 29, 2024 12:51 PM
Chinese Cuisine Brand YGF Malatang Ventures into Brazil
“Go Global or Go Down”.A new wave of Chinese culinary expansion overseas has emerged, with an increasing number of Chinese restaurant brands stepping onto the international stage. While Southeast Asia and Europe and America remain primary territories for Chinese cuisine abroad, Latin America, the farthest from China, also eagerly anticipates the arrival of Chinese restaurant brands, longing to experience the unique charm of Chinese cuisine.
Apr 23, 2024 02:21 PM
Is the U.S. TikTok the biggest opportunity for going global in 2024?
TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.
Jan 16, 2024 06:05 AM
Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce
Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.
Jan 06, 2024 12:16 PM
EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era
On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.
Nov 12, 2023 09:16 PM
GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities
Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.
Oct 31, 2023 04:48 PM
Global Local Life Services: Following China or Carving Their Own Path?
EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.
Oct 24, 2023 10:54 PM
A Review and Outlook on the Overseas Expansion of Chinese Pet Food Industry
In August this year, the Asia Pet Expo in Shanghai set a new record in scale, with nearly 30,000 brands participating, and over 40% of them being first-time exhibitors. Against the backdrop of economic downturn and declining birth rates, the pet industry has emerged as a resilient and growing sector in consumer markets.
Oct 12, 2023 04:11 PM
Chinese Coffee Brands Need a "Green Transformation" to Go Global
Sep 13, 2023 12:56 PM