Tsingtao

China's Instant Retail Goes Global

China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.

EqualOcean Weekly Hotspots Series (6/15-6/20)

Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX

Perfect Timing: Chagee Bridges the Cultural Gap in the U.S. Tea Market

On April 17, Chagee rang the opening bell on Nasdaq. The IPO was priced at USD 28 per share, raising USD 411 million and giving the company a valuation of USD 5.139 billion. While the world grapples with escalating U.S. tariffs and ongoing trade tensions, companies continue to pursue U.S. listings. Amid the standoff between China and the U.S. over tariffs, Chinese new-style tea brand Chagee proceeded with its IPO in the U.S. as planned.

China’s “Dark Cuisine” and Southeast Asia’s Wealth Code

In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?

"Ban" Cannot Hinder Temu's Continued Surge

Chinese tea beverages are experiencing a resurgence in Thailand

As the domestic market becomes increasingly saturated and competitive, many Chinese brands are venturing into Thailand in search of new growth opportunities. Among them is the Chinese tea beverage brand, NaiXue.

CHAGEE Eyes U.S. IPO Amid Go-Global Push

In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.

Chinese Cuisine Brand YGF Malatang Ventures into Brazil

“Go Global or Go Down”.A new wave of Chinese culinary expansion overseas has emerged, with an increasing number of Chinese restaurant brands stepping onto the international stage. While Southeast Asia and Europe and America remain primary territories for Chinese cuisine abroad, Latin America, the farthest from China, also eagerly anticipates the arrival of Chinese restaurant brands, longing to experience the unique charm of Chinese cuisine.

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.

Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce

Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.

JALA Group: A Perfect Answer to Creating Green Beauty

Exploring green beauty, co-creating a sustainable future.

EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era

On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.

GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities

Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.

Entering the ‘10,000-Store Era’, Will Mixue’s Overseas Development Go Smoothly?

‘I love you, you love me, Mixue Ice cream and tea…’ was a tune that was all the rage on the streets and social media in 2021. With its simple, brainwashing commercial song, Mixue(蜜雪冰城) seems to have advanced from the most obscure player in the new tea drinks to a well-known national brand overnight.

Global Local Life Services: Following China or Carving Their Own Path?

EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.

A Review and Outlook on the Overseas Expansion of Chinese Pet Food Industry

In August this year, the Asia Pet Expo in Shanghai set a new record in scale, with nearly 30,000 brands participating, and over 40% of them being first-time exhibitors. Against the backdrop of economic downturn and declining birth rates, the pet industry has emerged as a resilient and growing sector in consumer markets.

EqualOcean | Southern Weekly 2022 'China Greenwashing List'

Nine companies have been listed on China's Greenwashing List, drawing wider attention to the issue of greenwashing.

Chinese Coffee Brands Need a "Green Transformation" to Go Global