Wuliangye

Chinese Tea Chain CHAGEE Files for U.S. IPO

600 Million cups of Jasmine Green Milk Tea, aggressive marketing of 1.1 Billion and a new overseas chapter

Eastroc Beverage Announces Plans to Go Public in Hong Kong

Eastroc Beverage is focused on global strategy

Chagee Responds to U.S. Listing: "In Quiet Period"

The wave of IPOs in the modern tea beverage industry

Mixue Group Sets Sail in Hong Kong IPO, Valuation Surpasses HKD 100 Bn

China Tea Drinks Brand Mixue Shares Surge 40% in Hong Kong Debut

Wong Lo Kat Expands into the Middle East Market

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

MOIT to Focus on Promoting Economic and Trade Cooperation in 2025

How Can F&B and Retail Companies Effectively Replicate Local Success Models? | Highlights

How Can F&B and Retail Companies Effectively Replicate Local Success Models? | Highlights from GGF2024

Exploring in the Middle East: The Innovators Going Global

Exploring Uncharted Territories in the Middle East: The Innovators Going Global

Lack of Trust in AI Tech Leads Singaporean Companies to Cut Investments

Zhongyuan Home revises overseas strategy, focuses on new retail business.

Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?

"Ban" Cannot Hinder Temu's Continued Surge

Exploring Uncharted Territories in the Middle East: The Innovators Going Global

In the distant Middle East, there is a land of challenges and opportunities, where deserts and oases intertwine and ancient civilisations collide with modern commerce.

Chinese tea beverages are experiencing a resurgence in Thailand

As the domestic market becomes increasingly saturated and competitive, many Chinese brands are venturing into Thailand in search of new growth opportunities. Among them is the Chinese tea beverage brand, NaiXue.

The Warehouse Group Celebrates 20 Years in China

CHAGEE Eyes U.S. IPO Amid Go-Global Push

In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.

New Trend in Brazilian Online Shopping: Social Media Dominates

EqualOcean reports that a recent survey by payment technology company Adyen reveals that 65% of Brazilians are accustomed to shopping online via social media.

Huazhu Expands into the Middle East

High-End Chocolate Brand Ban&Choc Completes CNY 20 Mn Series A Financing

EqualOcean has learned that the premium chocolate brand Ban&Choc (斑马与巧) recently completed a CNY 20 million Series A financing. The details of the investors have not been disclosed, but it is reported that the company's valuation has exceeded CNY 100 million. The primary focus of this financing round will be on expanding the product matrix, developing proprietary channels, and expanding storefronts.