Chinese Drone Giant DJI Moves to Enterprise Drones 
COVID-19 and China

DJI(大疆), which makes some of the most popular quadcopters on the market, released its latest DJI Mavic 2 Zoom, Pro and Enterprise late last month.

DJI boats its latest Mavic 2 Zoom as a drone that empowers visionaries with stunning cinematic quality and images in glorious color detail. DJI' s Mavic 2 Pro flaunts Hasselblad cameras, renowned for their iconic ergonomic design, uncompromising image quality, and Swedish craftsmanship. 

According to LUO Zhenhua(罗镇华), president of DJI, Mavic 2 Enterprise is purpose-built to serve the operational needs of their industry partners as well as companies that are just now preparing to embrace the benefits of drone technology. Mavic 2 Enterprise carries a high-resolution, 12-megapixel camera that is stabilized by a three-axis gimbal for smooth, stable video and images. Designed for dynamic operations, the camera extends the pilot’s sense of sight with a 2x optical and 3x digital zoom capability. This zoom technology profoundly improves the ability of drones to identify and inspect dangerous or difficult areas, as well as to help emergency services protect life and property. 

Nov 19, DJI unveiled the beta phase of its Qualified Entities Programme (QEP), which will allow public-safety personnel to conduct drone operations without restriction, reported by Heliguy. This programme will allow users to fly in sensitive locations and at higher altitudes, in order to enable critical operations such as disaster response, firefighting, search and rescue, and other public-safety applications. The company claims that it is very important for public-safety entities, as it allows operators to deploy their aircrafts at any time, at any height and at any place, no matter whether there is a no-flight zone or not.

The combination of Mavic 2 Enterprise and QEP enlighted us that DJI's transiting to enterprise drones from consumer drones. With much more business valuation than consumer drones, enterprise drones are appreciated by capital and funds. 

Last year, according to Financial Times, the company has elevated LUO Zhenhua from vice-president of operations to president to focus on developing the business internationally in new uses for drones, which have to date largely been restricted to hobbyists and the military.

Hold on, before stepping into this business, it might be initial for DJI to improve security more deeply. According to WIRED, the company fixed a major security vulnerability on NOV 8. The company has patched the vulnerability in its cloud infrastructure that could have allowed an attacker to take over users' accounts and access private data like photos and videos taken during drone flights, a user's personal account information, and flight logs that include location data, just like the Facebook Breach Crisis. Although DJI is quickly reacting, more caution and attention should draw on the case for drones have a lot of personal information, especially when they want to manufacture enterprise pro-level drones.

——Author: LinYan. Write to LinYan at 

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