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Xpeng Motors Plans to Add More Than 100 Offline Stores in 2019
COVID-19 and China
Xpeng's authorized store. PHOTO Credit: Xpeng Motors

Statistics from an official announcement by Xpeng Motors on May 17 shows that more than 2,300 people have applied to operate Xpeng's authorized stores, and more than 120 people have completed intention payment in the past month.

As for the initial capital for the authorized stores, Xpeng said that the partners only need to pay a small fee to choose a store with a suitable area in the shopping business circle. The company is responsible for exporting the management mode, providing unified store design scheme and decoration standard, and carrying out acceptance inspection, so as to ensure that customers can experience the same experience in any store.

"The company will also provide training, store building subsidies, opening support, and enabling through Salesforce's digital operation system to provide partners with diversified, whole-process marketing support, such as traffic, clues, test drives, orders, etc," Xpeng said.

There is no doubt that China's auto market is under pressure to grow. China's overall auto sales fell 12.1 percent year-on-year in the January-April period, marking the 10th consecutive month of year-on-year decline, according to the China Association of Automobile Manufacturers.

In the first four months of this year, sales of new energy vehicles rose 59.8% year-on-year, with the growth rate of pure electric vehicles reaching 65.2%. China has been the world's largest producer and marketer of new energy vehicles for three consecutive years.

Based on the current market environment, traditional automobile giants have also announced the timetable of stopping sales (research and development) of fuel vehicles, shifting their focus to new energy sources.

Xpeng Motors is a Chinese automobile manufacturer headquartered in Guangzhou, with offices in Mountain View, California in the United States. It has launched two models: the electric SUV G3 and the electric sedan P7 (the internal code name is  E28) since its founding in 2014.

HE Xiaopeng, Founder and CEO of Xpeng Motors said that the company has achieved the first phase of its new retail layout goal in 2018.

At first, the traditional 4S stores are divided into two 2S stores (namely experience centre), breaking down the barriers of heavy asset management and a load of traditional 4S stores.

On the other hand, Xpeng Motors becomes the first new vehicle manufacturing brand to enter Tmall flagship store by adopting online e-commerce and offline contact synchronization to build the all-channel direct sales model. Meanwhile, it has completed the user data connection and accumulated experience in system building, process sorting, data flow and personnel training.

Xpeng G3, an Internet gene smart electric SUV, went on sale on December 12 last year. G3 won first place in the monthly sales volume of new energy vehicles with 2200 units in April 2019.

The P7, the second product of Xpeng, also continues the characteristics of Internet gene and high intelligence. After 24 hours of the Automobile Shanghai, the accumulative orders reached 5,046. HE announced that the P7 will be delivered in the second quarter of 2020.

Xpeng Motors plans to accelerate the second phase of its new retail layout in 2019, building more user service touchpoints and adding more than 100 offline stores. Its also revealed plans to open up access to licensing business leads in areas such as supercharger stations.

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