Consumer Staples Author: Yue Liu Editor: Luke Sheehan Jul 26, 2020 08:09 PM (GMT+8)

Bestore and JD.com joined hands to launch a series of healthy snacks, getting a thumbs-up from consumers.

Image credit: EqualOcean

On July 23, JD.com launched 'JD 723 Big Spike Day' to allow consumers to buy big brand products at a low price. Bestore launched a series of high-end healthy snacks on JD's seckill channel. The turnover of Bestore exceeded CNY 10 million, which was 373% of the average daily sales in the past 30 days, ranking first among peers. The turnover of '0 fat jellies,' children's snack packs and nuts surged 168% MoM, 219% and 43% MoM, respectively.

"The core question solved by high-end strategies is the relationship between snacks and consumers. For different consumer scenarios and groups, we have developed corresponding products to match the health needs and restructure the market segments," said Bestore.

In a tide of consumption upgrades, how to grasp the opportunities of the mobile Internet and adapt to the changes in consumers' eating habits have become key challenges and opportunities for retail companies.