Automotive Author:Qasim Khan Editor:Luke Sheehan Sep 28, 2020 10:10 AM (GMT+8)

After raising the highest ever funding round in the EV industry, WM Motor displayed its latest model, the EX6, at the 2020 Beijing Auto show.

The EX6. Image credit: WM Motor

The new car is launched in two versions, the NEX exploration version and Pro performance version. The two versions have officially started pre-sale and are priced at CNY 279,900 and CNY 288,800, respectively. 

According to WM Motor, 6-seater models are more favored by families with two or more children than 5-seater models. 81.6% of such families prefer a 6-seater over a 5-seater. 

Wang Xin, CGO of WM Motor said, "As a local car brand rooted in China, WM Motor will not only manufacture mainstream vehicles, but also pay attention to the travel needs of larger families, and continue to introduce more models that meet consumer and commercial needs."

Besides, WM Motor once again emphasized its new technology strategy. As part of the plan, the WM Smart Digital Cockpit will use Qualcomm's Snapdragon third-generation smart cockpit chip platform. The new platform's CPU and GPU computing power is three times higher than the industry average. 

Talking about the new strategy, Wang Xin told a local media channel that the strategy summarizes the technology functions that WM Motor has achieved and is still working on. She pointed out that WM Motor plans to focus these technological functions on specific products in the next step, including a new SUV that will be launched in early 2021 and the first sedan to be mass-produced by the end of 2021. 

With the influx of the latest Series D round of financing by state-owned investors and strategic investment funds, WM Motor has significantly increased its investment in technology research and development. Shen Hui, the founder of WM Motor, has repeatedly emphasized that WM Motor will spend huge capital to gather 3,000 top global engineers in the next three to five years.

In terms of market expansion, in response to the trend of new car companies entering overseas markets, Wang Xin said that the core strategy of WM Motor is to create a national brand. She believes that the world's largest consumer market for new energy vehicles is China, and her company must first penetrate the Chinese market.