Communication Author: Yue Liu Editor: Luke Sheehan Oct 22, 2020 07:41 PM (GMT+8)

"Xiaoe Tech will continue to strengthen product research and development, expand service scenarios, and build a bridge for enterprises to connect with users," said Bao Chunjian, founder and CEO of Xiaoe Tech.

Image credit: Tencent

On October 21, Xiaoe Tech closed a series C financing of hundreds of millions of yuan, led by Tencent. The fundraising will be mainly used to increase investment in product and core technology R&D. At the same time, the platform upgraded to a 'digital tool for knowledge products and user services,' helping companies move their business scenes online and achieve digital upgrades.

At present, Xiaoe Tech has served more than 1.3 million merchants, covering 136 vertical sub-industries including education and training institutions, medical and health care, and Internet technology.

In terms of brand marketing, Xiaoe Tech helps merchants complete the needs of brand display, attracting customers, and marketing conversion. In terms of business monetization, the platform meets the needs of merchants in various industries for store opening, knowledge product delivery and monetization. In terms of user operation, Xiaoe Tech assists merchants and customers to build a refined operation system and realize the transformation of traffic from 'public' to 'private.'