The ID. family of electric vehicles sold 12,736 units in China in October, up 25.8 percent from 10,126 units in September, according to data released by VW earlier this month. The ID.3 delivered 1,255 units in its first week of availability in China.
NIO's battery rental program significantly lowers the barrier for consumers to purchase its vehicles. Volkswagen is the latest car company to follow suit, although its models do not have the same ease of battery replacement.
As the ID.3 marks one month since its official launch in China, Volkswagen's joint venture in China, SAIC-Volkswagen, is offering a battery leasing program for consumers of the model, bringing the barrier to purchase down by tens of thousands of yuan.
One consumer said he purchased a version of the ID.3 priced at CNY 173,888 (USD 27,200) for just around RMB 110,000, but that didn't include the battery, according to a report by yiche.com today.
After visiting the ID. Stores in Shanghai, yiche.com's reporter found that the battery leasing option offered by VW is actually a flat-amount, interest-free loan.
The loan is for CNY 60,000 and is interest-free for 60 months, meaning consumers will have to pay back CNY 1,000 each month.
The program is valid until the end of this year.
VW's program is essentially a car loan – calling it a "battery lease" program seems more likely to attract potential consumers.
In contrast, under NIO's battery rental program BaaS, consumers can choose not to purchase a battery when they purchase a car, lowering the purchase threshold by at least CNY 70,000.
NIO consumers can use a loan for the cost of the body and pay a monthly fee for the rental battery.
XPeng Motors has offered a similar program to consumers, although its models do not support battery replacement either.
Back at VW, the company made the ID.3 available in China on October 22, making it the third ID. lineup offered in the country after the ID.4 and ID.6.
The ID.3 is a compact two-seat sedan that starts at a lower price than the ID.4 and ID.6. SAIC-Volkswagen offers three versions of the model, one of which is priced at CNY 159,888 and the other two at CNY 173,888.
The ID.4 and ID.6 are produced by VW's joint ventures in China, SAIC-Volkswagen and FAW-Volkswagen, respectively, with the ID.4X and ID.6X in SAIC-Volkswagen and the ID.4 CROZZ and ID.6 CROZZ in FAW-Volkswagen.