Founded in 2007 by Charles-Edouard Barthes, EviDenS de Beauté has worked with S'Young since 2019 to enter Sephora doors throughout China.
Chinese beauty brand owner and distributor S'Young Group has acquired luxury French skincare brand EviDenS de Beauté for an undisclosed sum. Barthes will remain as CEO and a minority shareholder, and EviDenS de Beauté will operate as an independent subsidiary with its current leadership team.
Founded in 2007 by Charles-Edouard Barthes, EviDenS de Beauté has worked with S'Young since 2019 to enter Sephora doors throughout China, hire actress Li Ruotong as a local ambassador, and develop marketing strategies across television and social media. EviDenS de Beauté is a luxury skincare brand combining Japan's cutting-edge cosmetic expertise with world-renowned French elegance, loved by consumers worldwide for its anti-aging benefits developed specifically for sensitive skin. With a high-end positioning, the brand's main products range between CNY 1,000 and 3,000, offering various categories such as masks, lotions, creams, essences, sunscreens and anti-aging products. After being acquired by S'Young, EviDenS de Beauté is ready to enter a new strategic development stage in China while maintaining the independent operation and injecting a strong impetus for further success in the global beauty market.
As a preferred Chinese partner for global beauty brands, S'Young has cooperated with more than 30 overseas brands, covering skin care, make-up, personal care, fragrance, health care, and men's grooming. The cooperative brands cover many countries and regions from North America, Europe, and the Middle East, including the French cutting-edge laboratory brand LIERAC, the Italian make-up brand KIKO MILANO, the Finnish national skin care brand LUMENE, and the prestige perfume brand AMOUAGE. In 2019, S'Young reached a strategic partnership with Johnson & Johnson to fully undertake the e-commerce business of 14 brands under Johnson & Johnson in the Chinese market, which turned out to be a great success for Dr. Ci:Labo and Listerine.