Lemon8 reaches No. 3 on the U.S. App Store's overall download list

Technology Author: EqualOcean News Feb 01, 2024 10:46 PM (GMT+8)

EqualOcean has learned that TikTok's sister app, Lemon8, saw a 160% surge in downloads in the second half of 2023, and is now actively recruiting influencers to further build on that growth momentum. ...Sensor Tower data also shows that Lemon8's ranking on the Apple App Store is also climbing. From an average ranking of #13 in July 2023, the app has jumped to #3 in US lifestyle app downloads in January 2024.

Lemon8 is an overseas-facing product under Byte, benchmarking against the domestic Xiaohongshu, both of which are interest seeding communities that focus on illustrated seeding and sharing, specializing in fashion, food, travel, beauty and other areas. The logo design of the product is lemon yellow, which is also known as "Little Yellow Book".

Lemon8 was launched overseas in 2020, mainly for the United States, Japan, Singapore, Thailand, Malaysia, Indonesia, Vietnam and other regions, the first few years in the overseas market did not have outstanding results. However, in the past six months, Lemon8's overseas downloads have grown significantly, with single-day downloads reaching a peak from around 10,000 in early August to breaking through 30,000 in late October, and then consistently remaining at around 20,000 afterward. In addition, EqualOcean checked the relevant data and found that the single-day downloads of 60,000-70,000 in the United States, Japan and Thailand, accounting for more than 90% of the total, are the main positions of Lemon's overseas expansion.

In contrast, although Xiaohongshu has been making a lot of overseas moves in recent years, it has not been much of a splash in the eyes of the outside world. During the period of 2021-2022, Little Red Book went online to Japan, Southeast Asia, Europe and the United States market, respectively, Uniik, Spark and Catalog applications, with a mediocre response. The reason behind this is that Lemon8 has significantly ramped up in terms of traffic.Instagram and Facebook are the main positions for advertisement placement.App Growing data shows that the total number of advertisements placed in the above two channels from December 2023 to the present is more than 12,000 advertisements. It can also be learned from the download volume situation that the effect of this round of placement is remarkable. In addition, Lemon8 also incentivizes creators through cash incentives and traffic support, and uses strategies such as ad placement and social media traffic diversion.

Lemon8 has achieved impressive growth in a short period of time and is competing in the market in stark contrast to Little Red Book. The ad placement and incentivization strategies it employs have brought it success and laid a solid foundation for future growth.