At the LEAP technology fair in Saudi Arabia, Dreamscape, the only Chinese game developer to exhibit, showcased its star product, "Kara Picchu." This innovative competitive shooting game combines "stringed" gameplay with a two-dimensional theme and has gained significant popularity on PC platforms in China. At LEAP, Dreamscape not only focused on the game itself but also highlighted its achievements in gaming technology and global market strategy. The company announced upcoming international tests for "Kara Picchu," along with development progress on mobile and console versions, anticipating a global release in 2024.
Dreamscape's international strategy emphasizes tailored marketing approaches for different countries and regions, considering cultural differences and user needs. In addition, the company fosters product localization through collaborations with local businesses. In Saudi Arabia, Dreamscape has signed a strategic memorandum of understanding with the Saudi Cloud Computing Company (SCCC) to cooperate in the gaming and esports sectors, enhancing the distribution and operation of games like "Kara Picchu" in the region.
Gao Liandun, co-founder and president of Dreamscape, noted in his speech at LEAP that Saudi Arabia is not only a central hub in the Islamic world but also a gaming powerhouse in the Middle East and North Africa. With a large gaming user base, the Saudi gaming industry shows immense potential and demand for innovative gaming content and solutions. Drawing on its extensive experience and research capabilities, Dreamscape plans to engage and interact with potential users in Saudi Arabia, sharing the beauty of Chinese culture. With the ambitious vision for the gaming industry in Saudi Arabia's 2030 plan, Dreamscape sees significant opportunities in both the Saudi and global markets, aiming to play a pivotal role in these markets.
In the current Saudi gaming market, Chinese game developers have captured a significant market share. Following the success of NetDragon, Longteng Jianhe pioneers a new chapter in Chinese gaming in the Middle East with its culturally adapted game "Revenge of the Sultan," consistently topping the charts. Tencent, miHoYo, Lilith, ShellWood Games, and Mutong Technology are among other Chinese companies entering the Middle Eastern market, diversifying the presence of Chinese games in Saudi Arabia's top-selling charts from RPGs and SLGs to card, casual, and other genres. The first officially announced event for the "Electronic Sports World Cup 2024" in Saudi Arabia is a Chinese-developed 5v5 MOBA mobile game, "Mobile Legends: Bang Bang," illustrating China's growing influence in the region's gaming industry.