On January 11, 2025, the Eurasian Economic Space Economic Exchange Conference and the inauguration ceremony of the Dream Marketing Service Institution took place in Guangzhou, China, under the theme “A New Journey for Dreams.” Experts at the conference discussed opportunities for Chinese brands to achieve high-quality global expansion.
Dream Marketing, a newly launched service institution, aims to facilitate high-quality overseas expansion for Chinese brands while enhancing collaboration among enterprises in the Eurasian economic space. Consular representatives from the Russian Consulate General in Guangzhou, Kyrgyz Consulate General in Guangzhou, Azerbaijani Embassy in China, as well as the Russian representative of the SCO Business Council and Dean Tao Feng from the Industrial Economics Research Institute of Jinan University, attended the event.
Emin Agalarov, a star partner of Dream Marketing, stated that the institution will provide a broader platform for Chinese brands by identifying and connecting trade opportunities in the Eurasian economic space, helping high-quality Chinese brands become well-known international names across the region.
Driving Global Momentum for Chinese Manufacturing Under the Belt and Road Initiative
China has actively promoted the Belt and Road Initiative (BRI), fostering connectivity and economic cooperation among countries along the route. This initiative has strengthened ties among Eurasian countries, pushing mutually beneficial cooperation to new historical heights. Over the years, the BRI has become a widely welcomed international cooperation platform, attracting extensive support and participation from numerous countries.
Mr. Ivan Rymar, Vice Consul of the Russian Consulate General in Guangzhou, emphasized that the BRI serves as a vital link among Eurasian countries and an essential belt of global economic cooperation, with “win-win cooperation” being the main theme. Mr. Rauf Abdullayev, Azerbaijani representative, noted that Azerbaijan is a key trading partner for China in the South Caucasus region, accounting for 43% of China’s trade with South Caucasus countries. The future of trade between the two countries is highly promising.
Under the guidance of the BRI, the "dual circulation" development model—emphasizing domestic circulation as the mainstay and leveraging international circulation—has created a favorable environment for Chinese enterprises to expand abroad. Trade with CIS countries has been particularly robust. In 2024, China’s exports to these countries experienced steady double-digit growth, with trade volume reaching the trillion-yuan level.
As an innovative enterprise rooted in China’s Greater Bay Area and targeting the Eurasian economic space, Dream Marketing plans to harness the region's financial strength, research capabilities, and integrated commercial systems. It will offer trade, marketing, technology, and branding solutions to enable high-quality Chinese brands to enter CIS markets successfully.
Leveraging CIS Resources to Propel High-Tech Chinese Industries Globally
China’s high-end manufacturing and consumer industries hold strong global recognition and multifaceted comparative advantages. In particular, China’s new energy vehicle (NEV) industry leads the world in power batteries, charging infrastructure, and integrated supply chain capabilities. Meanwhile, the civil drone market, with a 70% global market share, showcases China’s leadership in technological innovation, market scale, policy support, and application scenarios.
With rising demand for Chinese brands across Eurasian markets, bilateral trade volumes have grown by double digits year-over-year. Consumers in these regions increasingly value Chinese products for their cost-effectiveness and reliability, with automobiles, home appliances, and electronics gaining widespread popularity.
Emin Agalarov, partner of Drean Marketing, highlighted the vast market potential for Chinese enterprises in CIS countries, particularly in NEVs and the burgeoning low-altitude flight sector, where these countries are still in the early development stages. Furthermore, consumers in the Eurasian economic space demonstrate strong brand loyalty, providing Chinese companies with confidence for long-term growth in local markets.
As the founder of Agalarov Development, Emin has always envisioned supporting Chinese brands' rise. Managing over 60 commercial projects across Russia and CIS countries—including real estate, dining, sports, and media—he has collaborated with over 300 international brands such as Nobu, Bulgari, and Isabel Marant. His company also boasts extensive media resources, including Zhara Media Group’s channels, outdoor media networks, and over 5,000 advertising screens across Russia.
Dream Marketing will capitalize on Agalarov Development’s resources to uncover limitless business opportunities in the Eurasian economic space, enabling more high-quality Chinese brands to realize their global aspirations in the CIS market.
Mr. Yuan Zhi, another partner from Dream Marketing, shared his vision for the Eurasian economy. Under the framework of the BRI, leveraging the vast young consumer base in the CIS markets, the integration of languages and cultures, the strategic geographical advantage spanning Eurasia, and the growing potential for diverse economic cooperation, China has the opportunity to deepen trade exchanges, infrastructure development, and cultural interactions through the three strategic channels of market, technology, and talent. This approach aims to achieve mutually beneficial and win-win economic growth.
Charting a Course from the Greater Bay Area to Eurasian Economic Success
With the momentum of Chinese manufacturing’s rise, Dream Marketing sets sail from the Greater Bay Area, paving the way for Chinese brands to soar across the Eurasian economic space. As a bridge between China and the world, Dream Marketing remains committed to opening doors to broader international markets for Chinese enterprises while serving as a trailblazer in global commercial collaboration and cultural exchange.
Dream Marketing will continue to uphold the spirit of openness and cooperation, working with partners to explore innovative collaboration models. By fostering a more equitable, inclusive, and sustainable global economic development landscape, it not only responds to the needs of the times but also commits to realizing the limitless possibilities of the future.
